What does Howard Know?

"One thing about Starbucks is obvious - the coffee is really and truly delicious. The reason is simple. Howard Shultz loves coffee. He refers to everyone who hasn't had their first cup of the day as "precaffeinated." He spent months in Italy, drinking and learning. He has a coffee otaku. Where does remarkable come from? Often it comes from passionate people who are making something for themselves. Are you obsessed or just making a living?"

I've been thinking up this blog for a long time but didn't know where to start it. The above excerpt is from Seth Godin's "Purple Cow". I chose this as the initial post because I think it sets the standard for what our lives, personal and professional, should be all about. It sets the tone for where my life is going and how this blog is going to follow my journey there. If you are not 100% committed, totally obsessed, and in love with what you are doing, why are you doing it?