The Power of a Story

I'm presuming this to be the first in a series of entries that will examine the power and influence telling a story can have on someone.

I think I should begin by saying, we suck at telling the fuzzy peach story. We are absolutely horrible at it. I have told the story to no less than 10 different groups. To me, its the 10 or 11 or 12 time I have told it and I have totally lost enthusiasm for telling it. WRONG! What a failure that has been. Every time I tell our story, I need to deliver it with enthusiasm, with charisma, make people think that the fuzzy peach story is the best story they have ever heard.

Whats more important, a brand or a story? Is a brand a brand or is it a great story? Was Steve Jobs and Apple that much better than their competition or was it Steve Jobs' story that propelled Apple? The more I think about it, I think your story makes your brand. If you can deliver a compelling story, (see Toms) people will rally behind your brand. The Fuzzy Peach has a cool story, if we tell it correctly, we should be able to get people to rally behind our brand.